📡 Ad Revenue Calculator

RPM (Revenue Per Mille) is revenue per 1,000 page views. For example, RPM $5 means you earn $5 for every 1,000 page loads. RPM varies significantly by niche, audience country, and ad network.

AdSense RPM is typically $1–8 for sites with a mostly European audience and $3–15 for US-audience sites. Finance and health niches earn more than entertainment. AdSense is easy to start but does not pay the best rates.

Mediavine requires 50,000 sessions per month. Its program for smaller sites, Journey by Mediavine, accepts sites from 1,000 sessions per month as long as they come from Tier-1 countries (US, UK, Canada, Australia, New Zealand). Mediavine typically pays 2–3× more than AdSense when optimized. Switching is worthwhile as soon as you meet the minimum requirement — the revenue increase is significant.

Raptive requires 25,000 page views per month, and at least half of the traffic must come from Tier-1 countries (US, UK, Canada, Australia, New Zealand). Mediavine is stronger for lifestyle and food blogs. Raptive can pay up to 3.5× AdSense rates at best. Both are significantly better than AdSense.

Ezoic raised its threshold in February 2026 to 250,000 monthly users. It used to accept small sites, which is why older guides recommend Ezoic as the step after AdSense. Today, Journey by Mediavine is the more realistic next step for a small site.

Mobile ads typically earn 30–50% less than desktop. This is due to smaller screen sizes, fewer mobile-specific advertisers, and lower purchase intent. Optimizing your site for mobile still improves overall value.

There is no minimum for AdSense approval, but under 10,000 page views produces very little income. 50,000 sessions/month is the realistic threshold for Mediavine and meaningful earnings. With 100,000+ page views you can realistically earn $500–2,000+/month.